How it started
My name is Sanne, and I'm the founder of I Like Local. I Like Local was born out of my passion for other cultures and the desire to create a social impact.
I have always been an avid traveler. Throughout my travels, I came to realize that my most treasured experiences were from my encounters with local people. Although a multitude of travel agencies were willing to show me the major attractions, none offered the kind of personalized experience I was looking for. I needed to organize it myself.
The more I talked to other travelers, the more I realized I was not alone in feeling this way. Travel trend reports told the same story. Today’s travelers are increasingly seeking more personal authentic travel options.
Tourism is a strong economic driver and a source of income for many people around the world. Nevertheless, most of the wealth does not reach people on the ground.
As poverty alleviation is one of the major global challenges, and tourism has proved to be a major source of income, I believed that connecting locals and travelers directly would have a transformational power.
A few years ago, I quit my job and invested all of my own savings into building the I Like Local platform and bringing this concept to life. Now, across our network, local people are receiving 100% of the wage they ask for the activities they offer (I Like Local does not charge them anything), and they are now empowered to earn money and benefit from the tourism in their countries.